[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ponti.sk\/ziskajte-novych-zakaznikov-vdaka-kvalitnym-clankom-a-textom\/#Article","mainEntityOfPage":"https:\/\/www.ponti.sk\/ziskajte-novych-zakaznikov-vdaka-kvalitnym-clankom-a-textom\/","headline":"Z\u00edskajte nov\u00fdch z\u00e1kazn\u00edkov v\u010faka kvalitn\u00fdm \u010dl\u00e1nkom a textom","name":"Z\u00edskajte nov\u00fdch z\u00e1kazn\u00edkov v\u010faka kvalitn\u00fdm \u010dl\u00e1nkom a textom","description":"\u010co je d\u00f4le\u017eit\u00e9 v online marketingu? Samozrejme aj tu za\u010d\u00edna dominova\u0165 platen\u00e1 reklama. Okrem nej sa v\u0161ak rozhodne oplat\u00ed zamera\u0165 aj na in\u00e9 veci, hlavne na tvorbu \u010derstv\u00e9ho a zauj\u00edmav\u00e9ho obsahu, \u010di na pr \u010dl\u00e1nky. Public Relations, \u010di\u017ee vz\u0165ahy s verejnos\u0165ou s\u00fa toti\u017e potrebn\u00fdm z\u00e1kladom ka\u017ed\u00e9ho \u00faspe\u0161n\u00e9ho podnikania. A k tematicky viac reklamne laden\u00fdm \u010dl\u00e1nkom […]","datePublished":"2020-09-22","dateModified":"2024-07-02","author":{"@type":"Person","@id":"https:\/\/www.ponti.sk\/author\/#Person","name":"","url":"https:\/\/www.ponti.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/42264ea8f5170010011c6bbf811aa6c31c20ad3acf2a9bd21dca0746ea8c832a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/42264ea8f5170010011c6bbf811aa6c31c20ad3acf2a9bd21dca0746ea8c832a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ponti.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ponti.sk\/wp-content\/uploads\/p%C3%ADsanie,%20po%C4%8D%C3%ADta%C4%8D.jpeg","url":"https:\/\/www.ponti.sk\/wp-content\/uploads\/p%C3%ADsanie,%20po%C4%8D%C3%ADta%C4%8D.jpeg","height":0,"width":0},"url":"https:\/\/www.ponti.sk\/ziskajte-novych-zakaznikov-vdaka-kvalitnym-clankom-a-textom\/","about":["Www"],"wordCount":403,"articleBody":"          \u010co je d\u00f4le\u017eit\u00e9 v online marketingu? Samozrejme aj tu za\u010d\u00edna dominova\u0165 platen\u00e1 reklama. Okrem nej sa v\u0161ak rozhodne oplat\u00ed zamera\u0165 aj na in\u00e9 veci, hlavne na tvorbu \u010derstv\u00e9ho a zauj\u00edmav\u00e9ho obsahu, \u010di na pr \u010dl\u00e1nky. Public Relations, \u010di\u017ee vz\u0165ahy s verejnos\u0165ou s\u00fa toti\u017e potrebn\u00fdm z\u00e1kladom ka\u017ed\u00e9ho \u00faspe\u0161n\u00e9ho podnikania. A k tematicky viac reklamne laden\u00fdm \u010dl\u00e1nkom sa zasa vyu\u017e\u00edva copywriting, ktor\u00fd v\u0161ak u\u017e nem\u00e1 za \u00falohu len budova\u0165 vz\u0165ahy s verejnos\u0165ou, ale veci sk\u00f4r pos\u00fava\u0165 k priamej akcii, ide\u00e1lne k vytvoreniu nov\u00fdch z\u00e1kazn\u00edkov a objedn\u00e1vok.Je d\u00f4le\u017eit\u00e9 venova\u0165 pozornos\u0165 faktorom, ktor\u00e9 ovplyv\u0148uj\u00fa v\u00e1\u0161 content marketing.Je to vlastne funk\u010dn\u00fd sp\u00f4sob, ako prezentova\u0165 seba a svoje slu\u017eby, respekt\u00edve svoje produkty. Priate\u013eskou formou a osloven\u00edm potenci\u00e1lnych \u010ditate\u013eov, ktor\u00ed o dan\u00fa tematiku javia z\u00e1ujem, n\u00e1sledne v\u0161ak aj reklamne laden\u00fdmi \u010dl\u00e1nkami a tak\u00fdmi, \u010do sa orientuj\u00fa takisto na seo, a teda na lep\u0161ie postavenie v\u00e1\u0161ho webu v Google. To so sebou prin\u00e1\u0161a vidite\u013enej\u0161iu poz\u00edciu a s \u0148ou spojen\u00fd fakt, \u017ee si v\u00e1s v\u0161imne ve\u013ea z\u00e1ujemcov konkr\u00e9tnych slu\u017eieb \u010di produktov.Tu sa z\u00e1rove\u0148 dost\u00e1vame k tomu, \u017ee ka\u017ed\u00e1 \u00faspe\u0161n\u00e1 tvorba obsahu sa mus\u00ed orientova\u0165 na nejak\u00e9 konkr\u00e9tnej\u0161ie publikum. Na potenci\u00e1lnu skupinu va\u0161ich z\u00e1kazn\u00edkov. Teda ak napr\u00edklad pred\u00e1vate hern\u00e9 konzoly a videohry, je m\u00e1lo pravdepodobn\u00e9, \u017ee va\u0161imi z\u00e1kazn\u00edkmi bud\u00fa seniori. Prisp\u00f4sobte teda v\u00e1\u0161 \u0161t\u00fdl p\u00edsania a prezent\u00e1cie typick\u00fdm \u201egamerom\u201c, ich slovn\u00edku a hlavne ich z\u00e1ujmom.Rovnako je vhodn\u00e9 sledova\u0165 vekov\u00fd priemer tejto skupiny a aj tomuto faktoru p\u00edsanie textu n\u00e1sledne prisp\u00f4sobi\u0165.Nezabudnite informova\u0165 o hor\u00facich novink\u00e1ch. A stopercentne hlavne vtedy, ak t\u00fdmito novinkami disponuje v\u00e1\u0161 e-shop. Okam\u017eite to \u201evypustite do sveta\u201c a vyu\u017eite k tomu aj soci\u00e1lne siete. Takisto neu\u0161kod\u00ed vytvori\u0165 r\u00f4zne ankety a da\u0165 pr\u00edle\u017eitos\u0165 va\u0161im fan\u00fa\u0161ikom, aby sa pomocou nich vyjadrili. Ide\u00e1lne napr\u00edklad v tom, ktor\u00fd z dvoch produktov pova\u017euj\u00fa za lep\u0161\u00ed. Vytvor\u00edte t\u00fdm v\u00e1\u0161niv\u00fa diskusiu a lep\u0161iu vidite\u013enos\u0165 pr\u00edspevku.                                                                                                                                                                                                                                                                                                                                                                                          3.8\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Z\u00edskajte nov\u00fdch z\u00e1kazn\u00edkov v\u010faka kvalitn\u00fdm \u010dl\u00e1nkom a textom","item":"https:\/\/www.ponti.sk\/ziskajte-novych-zakaznikov-vdaka-kvalitnym-clankom-a-textom\/#breadcrumbitem"}]}]